Lose fat and build muscle without counting calories or spending hours in the gym and still be able to enjoy pizza night with the kids - guilt free!
I will help you implement the systems in 10 days that will last you a lifetime.
Challenge starts in
Secure payment via Stripe • Starts Thursday April 30th
Less than one PT session. No gym needed.
How It Works
No gym required. No complicated plans. Just 10 minutes a day and a willingness to show up for yourself.
Each day you'll receive a focused 5-minute video inside the WhatsApp group covering that day's topic.
Follow up with a simple 5-minute task designed to put the lesson into immediate action in your life.
You have 24 hours to complete each daily challenge. Show up, do the work, earn your points.
Complete all 10 days and your €95 investment becomes a €100 credit towards your next step.
What's Included
Be Honest With Yourself
Why It Works
Every area of your life is built on one thing. Get that right first.
You must start at the foundation.
Your Coach
I'm a dad of three and I work with dads who've let their health slide — because that was me. Tired, busy, always putting it last. I know exactly how that feels.
I built Apex Dad because every programme I tried was designed for someone with no kids, no job pressure, and unlimited time. That's not us. So I built something that actually fits around real life.
I'm not here to tell you what to do. I'm here because I've been where you are, and I know what's possible when you just start — even on the days when you really don't want to.
As Seen In
Dad health isn't just a fitness topic any more — it's a national conversation. Apex Dad has been featured in print, TV and radio talking about why fathers need to prioritise their health just as much as new mums.
The Programme
Each day targets a different pillar of health — the ones that actually matter for dads who want to be around for the long game.
Start with the truth. Why did you join? Where are you now and why does it matter?
Take stock. How we fuel ourselves determines how we perform in life. Time to evaluate.
Ageing is inevitable, weakness is not. No matter your shape, size or age — you can get stronger.
Be around to see your kids grow up. Falling can be a death sentence as we age. Learn to stand strong.
Bad back, dodgy knees, achy shoulders? Injuries are preventable — and fixable — with the right routines.
Join a live workout with the group from home. No equipment needed. Discover how good you can feel.
Walking is underrated for fat loss. Let's see how many steps you actually take in a day.
Good sleep is hard to come by for dads. The good news: we can improve it once we eliminate what keeps us tired.
Cardiovascular disease is the leading killer for men our age. Learn to protect your heart — without long cardio sessions.
Food, strength, balance, agility, steps, sleep, heart — what have you improved over the last 10 days?
The Group
The private WhatsApp group isn't just a delivery channel — it's where the real work happens. Dads checking in, holding each other accountable, and proving that showing up is possible even on the hard days.
Every morning I drop your video and task directly into the group. You post your completion — simple, visible accountability.
No egos, no competition. Just a group of men in the same boat pushing each other to show up for themselves and their families.
Seeing other dads complete their tasks on a hard day is the nudge that keeps you going. The group energy is half the challenge.
I'm in the group every day throughout the 10 days — answering questions, giving feedback, and keeping the energy up.
Show up for 10 days. That's it.
When you finish, your €95 becomes a €100 credit toward working with me directly, one-to-one.
What Happens Next
When you finish the 10 days you'll have the knowledge, the habits and the foundation to go off and continue on your own — and that's genuinely a great outcome. The challenge is designed to give you a real launchpad, not a dependency.
Or, if you want to go deeper, your €95 rolls over as a €100 credit towards working with me directly in a one-to-one coaching programme. That's your €95 back, plus a celebratory premium coffee — or a pint of Guinness in an old man pub — on me. No hard sell, no pressure. The 10 days will tell you everything you need to know about whether you want to keep going.
Either way, you leave with more than you arrived with.
Got Questions?
You get 10 days of daily 5-minute video coaching delivered directly to a private WhatsApp group, plus your daily challenge task. You'll have access to me and the group for accountability throughout. And if you complete all 10 days, your €95 investment becomes a €100 credit towards any full Apex Dad programme — no application needed.
Each day requires around 10 minutes — a 5-minute video and a 5-minute action task. The tasks are designed to fit into real life, not require a gym membership or a block of free time you don't have.
No equipment needed. The challenge focuses on foundational health pillars — sleep, nutrition, movement, mindset and more — none of which require a gym or any gear.
If you miss a day you score 0 points for that day, which means you can't reach 100 points or earn your €100 credit. You still get full access to all 10 days of content and the group — but the challenge is designed to push you to stay consistent. That's the point.
The challenge starts Thursday April 30th. After payment you'll be directed to join the private WhatsApp group. Each morning I'll drop in your video and daily task. Complete it within 24 hours.
Absolutely not. This challenge is built for dads who are starting from zero — or restarting after a long time away from prioritising themselves. You don't need to be fit to begin. You just need to be ready to show up.
Simple as that.
To qualify, you simply need to attempt the daily task each day for all 10 days.
The tasks are designed to fit around real life — here's what the first few days look like:
10 minutes a day. 10 days.
One decision that changes everything.
Less than one PT session. No equipment. No commute. Just 10 minutes a day.
Starts Thursday April 30th • No equipment needed